Future Proof
70.4m views
658k subscribers
5 summaries
Future Proof highlights the efforts of brands and products to make business better for the future… or the lack thereof. Every week we release videos to deep dive into the stories that are shaping our consumerist world. Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: contact@befutureproof.ca
Summaries
Why the Glass Bottle FAILED
Future Proof
The video explores the history of beverage packaging, focusing on the transition from glass to plastic, the environmental impacts, and the potential for a return to reusable packaging.
The DOWNFALL of the Coffee Industry
Future Proof
The video discusses the potential extinction of coffee due to climate change and deforestation, its cultural significance, and the emergence of coffee alternatives.
Stanley Tumblers are PEAK Consumerism
Future Proof
The video discusses the Stanley quencher trend, exploring consumer behavior and the product's rise to fame.
