2 Social Media Business Opportunities For The Next Decade
GaryVee
29 min, 34 sec
The speaker discusses the rise of AI influencers, the significance of human connection, and leveraging technology for brand building.
Summary
- Predicts AI influencers will become a major industry by 2034, disrupting traditional influencers.
- Emphasizes the importance of human interactions and networking for business growth.
- Urges entrepreneurs to take advantage of the current opportunities in social media for free branding.
- Highlights live shopping and virtual influencers as two significant trends to watch out for.
- Encourages audience to overcome the fear of negative comments online and to focus on compassion.
Chapter 1
The speaker predicts that AI influencers will revolutionize the industry within the next decade.
- AI influencers will disrupt the landscape that current human influencers have shaped over the past decade.
- AI influencers will be like owning intellectual property, similar to Mickey Mouse or Betty Boop.
- Technology will advance to the point where AI will be indistinguishable from humans to the naked eye.
Chapter 2
The speaker discusses the significance of personal connections and the power of kindness and accountability.
- The speaker values warmth towards people and the power of saying 'yes' and 'maybe'.
- Emphasizes the importance of positive energies and the possibility of forming friendships.
- Encourages focus on accountability and moving forward in the face of challenges.
Chapter 3
Social media's role in changing the speaker's life and its power as a branding tool is highlighted.
- Compares social media's impact on personal brand development to the way television impacted celebrities.
- Attention is the most valuable asset and social media is where a large portion of attention resides.
- Social media offers unprecedented opportunities for free branding and reach.
Chapter 4
Live shopping is identified as a huge upcoming opportunity in social commerce.
- Live shopping, akin to QVC on social networks, is predicted to be fruitful, especially on TikTok.
- Influencers and businesses will increasingly monetize this way, selling directly to consumers through social media.
Chapter 5
Virtual influencers are expected to become a significant industry, transforming how brands engage with audiences.
- Virtual influencers, AI-generated entities, will change the influencer market by offering brands full control.
- Predicts that AI influencer agencies will emerge, with AI characters used similar to traditional intellectual properties.
Chapter 6
The speaker advises on immediate actions for brand building and reaching financial goals.
- Encourages making as many human connections as possible within the conference environment.
- Stresses the importance of creating content on social media to build a brand before the opportunity fades.