コンビニもマックもファミレスも・・・当たり前だった24時間営業が消える?新たなライフスタイルで営業スタイルも変化|TBS NEWS DIG

The video discusses the shift in Japan's 24-hour services over time, highlighting the changes in consumer behavior and business operations.

Summary

  • Convenience stores, family restaurants, and gyms that were once symbols of 24-hour service are now revising their hours.
  • Services such as gas stations are increasing their 24-hour operations to meet the needs of late-night activities.
  • The Shibuya post office has ceased 24-hour operations due to labor costs, and other businesses are consolidating or reducing hours.
  • The trend reflects a broader shift in lifestyle and consumer demand, with people no longer requiring or supporting such extensive hours.

Chapter 1

Decline of 24-Hour Operations in Conventional Businesses

0:00 - 1 min, 43 sec

A look at the decline of 24-hour operations in convenience stores, family restaurants, and other traditional businesses.

A look at the decline of 24-hour operations in convenience stores, family restaurants, and other traditional businesses.

  • Convenience stores that were once open 24 hours are now closing earlier.
  • Family restaurants and beef bowl chains are also not sticking to 24-hour operations anymore.
  • The Shibuya post office ended its 24-hour service three years ago, impacting late-night package shippers.

Chapter 2

24-Hour Services in Modern Consumer Culture

1:53 - 1 min, 52 sec

Exploring the rise of 24-hour services in response to modern consumer culture in areas like Shibuya.

Exploring the rise of 24-hour services in response to modern consumer culture in areas like Shibuya.

  • Despite the crowded streets of Shibuya, businesses like McDonald's have begun closing their doors before midnight.
  • Family restaurants that began 24-hour service in the 1970s are now changing their hours, focusing on customer consolidation.
  • Yoshinoya, a popular beef bowl chain, has also turned off its lights, indicating a shift in the late-night customer base.

Chapter 3

Consumer Perspectives on 24-Hour Service Reduction

3:45 - 48 sec

Consumers share their feelings on the reduction of 24-hour services and the changes in nightlife habits.

Consumers share their feelings on the reduction of 24-hour services and the changes in nightlife habits.

  • Customers express mixed feelings about the reduction of 24-hour services, with some feeling a loss of energy in the Japanese populace.
  • Others feel the 24-hour model is no longer necessary as their lifestyles do not require late-night outings.

Chapter 4

Historical Context of 24-Hour Services

4:34 - 1 min, 25 sec

Delving into the history of 24-hour services in Japan, starting with the opening of the first 7-Eleven store.

Delving into the history of 24-hour services in Japan, starting with the opening of the first 7-Eleven store.

  • Japan's first 24-hour convenience store was 7-Eleven, which opened its first store in 1974 during an era when most stores closed by 7 PM.
  • The first 24-hour operation began in Koriyama City, Fukushima, as a trial and became a successful model for the future.
  • A heartwarming story from the early days of 24-hour service at 7-Eleven led to the creation of the slogan '7-Eleven, a good feeling'.

Chapter 5

Expansion of 24-Hour Services during Japan's Economic Bubble

6:06 - 3 min, 4 sec

The expansion of 24-hour services during Japan's economic bubble saw a wide range of businesses adopting round-the-clock operations.

The expansion of 24-hour services during Japan's economic bubble saw a wide range of businesses adopting round-the-clock operations.

  • During the 1980s, especially in the bubble period, 24-hour services expanded rapidly, including family restaurants and gas stations.
  • The lifestyle of working and playing all night was prevalent, and businesses adapted to cater to these late hours.
  • Popular culture and advertising from the era reflect the high-energy and optimistic outlook of the time.

Chapter 6

The Novelty of 24-Hour Services in the 1980s

7:13 - 2 min, 6 sec

A glimpse into the novelty and variety of 24-hour services available during the 1980s in Japan.

A glimpse into the novelty and variety of 24-hour services available during the 1980s in Japan.

  • A variety of 24-hour services were available, including delivery services, all-night gyms, indoor tennis courts, and even 24-hour wedding venues.
  • The segment reflects on the energy and busyness of the era, with a sense of nostalgia for the vibrancy of the nightlife.