Introduction to the concept of business insurance through alternative income.

• Discusses the importance of having business insurance for times when business slows down.
• Introduces the idea of creating consistent income without increasing team size or client base.
• Explains how to use a revenue graph to visualize and plan for income fluctuations.

Explains using a graph to understand business revenue and plan for growth.

• Describes how to use a money graph over time to identify and prepare for income fluctuations.
• Suggests creating a baseline to measure against and developing strategies to maintain it.
• Encourages proactive financial planning to avoid panic during downturns.

The benefits of hiring others to free up personal time.

• Advocates hiring people to perform tasks in order to buy back your own time.
• Explains the transition from being a sole proprietor to running an agency.
• Discusses the financial considerations of hiring staff and the potential for upward mobility within the team.

Different ways to invest money to generate more income.

• Introduces the concept of trading money for more money rather than time for money.
• Examples include investing in stocks, real estate, and other vehicles that can appreciate over time.
• Encourages the mindset of using surplus money to create additional income streams.

Leveraging affiliate marketing to enhance income.

• Details on affiliate marketing and how it can be a significant source of income.
• Shares a personal anecdote to highlight the potential of affiliate marketing.
• Stresses the importance of promoting products one genuinely likes and uses.

Building authority to increase opportunities and earnings.

• Discusses how to become an authority in your space by solving business problems creatively.
• Outlines the benefits of being recognized as an authority, including speaking engagements and increased consulting rates.
• Introduces the 'stage effect' and its impact on personal attractiveness and business opportunities.

Using content creation to expand influence and generate leads.

• Explains the importance of creating multi-channel content for SEO and lead generation.
• Highlights the use of content to create affiliate opportunities and build relationships with brands.
• Mentions the possibility of brands approaching for sponsorships and collaborations.

Documenting insights and creating passive income opportunities.

• Encourages documenting processes and insights to create passive income streams.
• Suggests various forms of documentation, including white papers, ebooks, and real books.
• Describes how to create courses and leverage them for additional revenue.

Monetizing byproducts of your work and intellectual property.

• Explores the concept of monetizing the byproducts of one's work, or 'sawdust.'
• Discusses creating and selling assets such as illustrations, templates, and frameworks.
• Highlights the potential of building a valuable library of assets that can be sold or licensed.

Creating a scalable business model that encompasses multiple revenue streams.

• Emphasizes the importance of creating a scalable business model with multiple revenue streams.
• Details how to leverage speaking engagements, coaching, consulting, and product sales.
• Encourages looking for opportunities to package and sell one's expertise and insights.