An introduction to the conversation with Mathilde Collin regarding the growth of her company, Front.

• The conversation begins with a focus on the ways to think about becoming a hundred billion dollar business.
• Mathilde Collin is introduced as the CEO of Front, a company in the process of reaching that milestone.

Mathilde recounts her journey from aspiring entrepreneur to CEO of Front.

• Mathilde discusses her initial lack of confidence in starting a company and how she overcame it.
• Her experience at a startup with contract management software taught her the importance of software and a healthy company culture.
• This led to her decision to quit and eventually start Front.

Mathilde discusses the foundational aspects of Front's company culture, focusing on transparency.

• Transparency within Front is considered crucial for employee engagement and understanding the impact of their work.
• Mathilde outlines how transparency and trust are fostered in Front's work environment.

Mathilde elaborates on the role of vision and discipline in scaling a company.

• She explains why having a strong vision and discipline is critical for a startup's success.
• Mathilde shares that discipline, focus, and setting clear goals are more important than having a grand vision.

Mathilde shares the challenges faced in the early stages of Front and the realizations that led to its growth.

• She talks about the initial issues with product-market fit and the importance of talking to customers.
• The company's evolution from handling a few hundred customers to thousands is discussed.

Mathilde describes her approach to hiring and building a team at Front.

• She emphasizes hiring people better than herself once she figured out what their jobs would be.
• Mathilde stresses the importance of hiring individuals who fit the company culture and share its values.

Mathilde explains how she developed Front's product and business model.

• Details are provided on how user feedback influenced product development, including the addition of SMS as a new channel.
• Mathilde discusses the choice of a subscription-based pricing model and its alignment with user benefits.

Mathilde reflects on personal growth and shifts in company priorities.

• She shares how her co-founder's health crisis brought perspective on the importance of happiness and health.
• The experience led to personal changes and a company-wide emphasis on well-being.