Coca Cola's Recycling Scandal | Plastic Pollution | Investigation | Documentary

Moconomy

Moconomy

53 min, 1 sec

A detailed examination of plastic pollution, its impact on marine life, and Coca Cola's role and promises regarding plastic usage and recycling.

Summary

  • The film begins by highlighting the plastic pollution problem in Hawaii, showing its effects even on remote locations and marine species like the Lancet fish.
  • Biologist Jessica Perelman has found plastic items such as a Dasani water bottle label inside fish, indicating the extent of the pollution.
  • Coca Cola, the owner of Dasani, is one of the world's largest producers of plastic bottles and has made a public pledge for a world without waste, aiming to increase recycling.
  • However, internal documents reveal Coca Cola's opposition to increased recycling targets and deposit systems, contradicting their public promises.
  • The film explores the reality of plastic recycling in Tanzania, showing a poverty-driven industry with little environmental benefit.

Chapter 1

Introduction to Plastic Pollution in Hawaii

0:06 - 2 min, 26 sec

The film introduces the plastic pollution problem in Hawaii, affecting remote beaches and marine species.

The film introduces the plastic pollution problem in Hawaii, affecting remote beaches and marine species.

  • Hawaii is showcased as a victim of 21st-century plastic pollution.
  • The negative impact on beaches and animals, like the Lancet fish, is emphasized.

Chapter 2

Coca Cola's Environmental Promises

4:15 - 1 min, 21 sec

Coca Cola's promises for a world without waste and its extensive plastic bottle production are discussed.

Coca Cola's promises for a world without waste and its extensive plastic bottle production are discussed.

  • Coca Cola promises a world without waste by 2030, emphasizing plastic recycling.
  • The company's extensive plastic bottle production and its environmental impact are highlighted.

Chapter 3

Investigating Coca Cola's Recycling Pledges

6:13 - 1 min, 44 sec

The film investigates the validity of Coca Cola's recycling pledges and exposes a secret anti-recycling strategy.

The film investigates the validity of Coca Cola's recycling pledges and exposes a secret anti-recycling strategy.

  • Coca Cola's historic anti-recycling efforts and lobbying against deposit systems are revealed.
  • Internal documents expose Coca Cola's strategy to fight increased recycling targets in Europe.

Chapter 4

Coca Cola's Influence on Recycling Narratives

8:18 - 2 min, 44 sec

Coca Cola's influence on shaping the narrative around recycling and consumer responsibility is examined.

Coca Cola's influence on shaping the narrative around recycling and consumer responsibility is examined.

  • Keep America Beautiful campaign shifts blame to consumers, a tactic supported by Coca Cola.
  • Coca Cola's influence extends internationally, promoting the idea of consumer responsibility over corporate.

Chapter 5

Coca Cola's Global Brand Presence

3:34 - 27 sec

The chapter discusses Coca Cola's global brand presence and its portfolio of products.

The chapter discusses Coca Cola's global brand presence and its portfolio of products.

  • Coca Cola's ownership of multiple global brands like Dasani, Sprite, and Fanta is highlighted.
  • The company's massive production of plastic bottles and the resulting pollution are underscored.

Chapter 6

Coca Cola's Commitment to Recycling

13:47 - 3 min, 16 sec

The film questions the reliability of Coca Cola's commitment to recycling based on their past pledges.

The film questions the reliability of Coca Cola's commitment to recycling based on their past pledges.

  • Coca Cola's past and current recycling targets are discussed, revealing a lack of fulfillment.
  • The company's use of misleading statistics and terminology regarding recycled content is examined.

Chapter 7

Recycling Realities in Tanzania

33:33 - 11 min, 49 sec

The realities of recycling in Tanzania are explored, showcasing the challenges and limited effectiveness of the system.

The realities of recycling in Tanzania are explored, showcasing the challenges and limited effectiveness of the system.

  • The shift from reusable glass bottles to plastic in Tanzania is depicted.
  • The film illustrates the harsh and poverty-driven nature of plastic waste collection in Tanzania.

Chapter 8

Interview with Coca Cola's Vice President

46:20 - 5 min, 55 sec

An interview with Coca Cola's Vice President reveals the company's perspective on recycling and plastic use.

An interview with Coca Cola's Vice President reveals the company's perspective on recycling and plastic use.

  • Michael Goltzman defends Coca Cola's environmental initiatives and recycling efforts.
  • Contradictions between Coca Cola's public statements and actions are addressed.

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