Coca Cola's Recycling Scandal | Plastic Pollution | Investigation | Documentary
Moconomy
53 min, 1 sec
A detailed examination of plastic pollution, its impact on marine life, and Coca Cola's role and promises regarding plastic usage and recycling.
Summary
- The film begins by highlighting the plastic pollution problem in Hawaii, showing its effects even on remote locations and marine species like the Lancet fish.
- Biologist Jessica Perelman has found plastic items such as a Dasani water bottle label inside fish, indicating the extent of the pollution.
- Coca Cola, the owner of Dasani, is one of the world's largest producers of plastic bottles and has made a public pledge for a world without waste, aiming to increase recycling.
- However, internal documents reveal Coca Cola's opposition to increased recycling targets and deposit systems, contradicting their public promises.
- The film explores the reality of plastic recycling in Tanzania, showing a poverty-driven industry with little environmental benefit.
Chapter 1
The film introduces the plastic pollution problem in Hawaii, affecting remote beaches and marine species.
- Hawaii is showcased as a victim of 21st-century plastic pollution.
- The negative impact on beaches and animals, like the Lancet fish, is emphasized.
Chapter 2
Coca Cola's promises for a world without waste and its extensive plastic bottle production are discussed.
- Coca Cola promises a world without waste by 2030, emphasizing plastic recycling.
- The company's extensive plastic bottle production and its environmental impact are highlighted.
Chapter 3
The film investigates the validity of Coca Cola's recycling pledges and exposes a secret anti-recycling strategy.
- Coca Cola's historic anti-recycling efforts and lobbying against deposit systems are revealed.
- Internal documents expose Coca Cola's strategy to fight increased recycling targets in Europe.
Chapter 4
Coca Cola's influence on shaping the narrative around recycling and consumer responsibility is examined.
- Keep America Beautiful campaign shifts blame to consumers, a tactic supported by Coca Cola.
- Coca Cola's influence extends internationally, promoting the idea of consumer responsibility over corporate.
Chapter 5
The chapter discusses Coca Cola's global brand presence and its portfolio of products.
- Coca Cola's ownership of multiple global brands like Dasani, Sprite, and Fanta is highlighted.
- The company's massive production of plastic bottles and the resulting pollution are underscored.
Chapter 6
The film questions the reliability of Coca Cola's commitment to recycling based on their past pledges.
- Coca Cola's past and current recycling targets are discussed, revealing a lack of fulfillment.
- The company's use of misleading statistics and terminology regarding recycled content is examined.
Chapter 7
The realities of recycling in Tanzania are explored, showcasing the challenges and limited effectiveness of the system.
- The shift from reusable glass bottles to plastic in Tanzania is depicted.
- The film illustrates the harsh and poverty-driven nature of plastic waste collection in Tanzania.
Chapter 8
An interview with Coca Cola's Vice President reveals the company's perspective on recycling and plastic use.
- Michael Goltzman defends Coca Cola's environmental initiatives and recycling efforts.
- Contradictions between Coca Cola's public statements and actions are addressed.
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