Config 2024: Hard truths about the future of product management (Claire Vo, CPO, LaunchDarkly)
Figma
23 min, 27 sec
Claire discusses the evolving landscape of product management, emphasizing the importance of adaptability and the shift towards a more impactful, yes-centric approach.
Summary
- Product management is facing significant changes, and embracing a 'yes' mindset can lead to more innovation and impact.
- The role of product managers is becoming more high-leverage, leading to the rise of 'super IC PMs' who can operate across various functions.
- The future of product management will prioritize big, bold moves over incremental improvements, emphasizing the creation of new and impactful products.
Chapter 1
Claire introduces the topic of the future of product management and sets the stage for discussing the hard truths.
- Claire prepares the audience for a discussion on the hard truths about the future of product management using a metaphor of a 'Jammy hard-boiled egg'.
- She reflects on her near 20 years in product management and notes significant changes and efforts to adapt to the evolving field.
Chapter 2
Claire argues against the traditional product management emphasis on saying 'no' and advocates for more openness to ideas.
- Claire challenges the conventional wisdom that product managers should often say 'no', suggesting that saying 'yes' can lead to greater creativity and impact.
- She emphasizes the need for product managers to focus on customer impact, even if it means taking on more risks and potential failures.
Chapter 3
Claire presents a case study of Color Health's pivot during the pandemic to underscore the power of saying 'yes'.
- Color Health shifted from genetics testing to COVID-19 testing and other healthcare services by embracing a 'yes' mindset, showing how adaptability can lead to significant impact.
- Claire's experience at Color Health convinced her of the value of saying 'yes' and the potential it unlocks for teams and companies.
Chapter 4
Claire predicts a decline in manager roles and a rise in high-leverage individual contributors within product management.
- Claire anticipates a future where product managers take on broader roles, blending skills from various disciplines to become more autonomous and high-leverage.
- She discusses the potential for roles to merge into a single 'full-stack' position, facilitated by advances in tools and technologies.
Chapter 5
Claire outlines the attributes required to excel as a super IC PM and the types of individuals who can fill these roles effectively.
- Key attributes for super IC PMs include scrappiness, a commercial mindset, and being indispensable.
- Claire identifies specific archetypes of super IC PMs, such as the Founder, Visionary, and Machine, who can drive significant progress within their organizations.
Chapter 6
Claire encourages product managers to think beyond incremental changes and to take on more ambitious projects that can have a profound impact.
- The focus is shifting towards making big, bold bets rather than minor optimizations, with an emphasis on creativity and innovation.
- Claire shares how she implements this approach in her current role, encouraging her team to pursue ambitious goals alongside regular optimization projects.
Chapter 7
Claire concludes with a call to action for product managers to embrace the 'yes' mindset and pursue impactful work.
- Claire invites the audience to consider what they could achieve by saying 'yes' more often and to embrace the potential of the future of product management.
- She emphasizes that taking risks and aiming for significant achievements can lead to a rewarding and impactful career in product management.