Consejos sobre tipografía ¿Cómo utilizar tipografía correctamente? / Marco Creativo
Marco Creativo
12 min, 8 sec
Marco García shares essential typography tips for graphic designers to improve their work.
Summary
- Marco emphasizes the importance of typography in setting apart good designers from standard ones.
- He recommends the documentary 'Helvetica' for understanding typography's impact on graphic design.
- Typography tips covered include font shapes and their conveyed messages, kerning, text sizes, and font combinations.
- The use of text in capital letters, correct punctuation, and the avoidance of font distortions are also discussed.
- Marco provides specific guidance on the use of old-style numbers, ligatures, text justifications, and bullet points.
Chapter 1
Marco García introduces the topic of typography and its significance in graphic design.
- Marco García, a graphic designer, is set to talk about the crucial role of typography.
- He posits that understanding typography is what elevates a designer from standard to good.
- A recommendation to watch the documentary 'Helvetica' is made to grasp its influence on design.
Chapter 2
Marco shares valuable typography tips that can impact a designer's work.
- Font shapes convey different messages: tall/narrow for elegance, rounded/thick for joviality, etc.
- Kerning affects the harmony of character spacing, and adjustments may be needed for brand names.
- Text size should vary based on context, with specific point sizes suggested for legal notes, advertising, and editorial content.
Chapter 3
Guidance on selecting and combining different typefaces to enhance design quality.
- Limit compositions to two typefaces for clarity and use contrasting types like sans-serif with serif.
- Avoid using similar typefaces together and opt for fonts from 'good families' with multiple variants.
- Display fonts are intended for large sizes, and using them at smaller sizes can lead to confusion.
Chapter 4
Marco lists a series of dos and don'ts when working with typography in various design scenarios.
- Never deform or stretch fonts; use them as designed.
- Choose fonts with bold or italic variants rather than forcing these styles artificially.
- Select typefaces with a comprehensive set of weights and styles for versatility.
Chapter 5
Marco provides professional practices for using typography effectively in design projects.
- Avoid capital letters within paragraphs; use small caps or italics instead.
- Utilize proper quotation marks and old-style numbers for a polished look.
- Employ ligatures for better word harmony and readability, and avoid full justification to prevent text 'rivers'.
Chapter 6
Marco concludes the typography tips session and encourages viewer engagement.
- Marco hopes the tips will help viewers use typography more effectively in their designs.
- He invites comments, channel subscriptions, and questions on Twitter for future Q&A sessions.
- Marco signs off with a farewell and the video ends with music.
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