Food Theory: The DARK Secret of Oreos
The Food Theorists
16 min, 12 sec
This video delves into the history of the Oreo cookie, its competition with Hydrox, and the implications of Oreo obtaining kosher certification.
Summary
- The video begins with a playful question about how viewers consume Oreo cookies.
- It transitions into a detailed history of the sandwich cookie market, focusing on the rivalry between Oreo and Hydrox.
- Oreo's decision to spend millions on kosher certification was not just a business move, but a strategic play to oust Hydrox from the market.
- Hydrox's recent comeback highlights ongoing competitive tactics in the grocery store cookie aisle, including a complaint filed against Oreo's parent company for unfair shelf placement.
- The video concludes with an advertisement for HelloFresh, a meal kit delivery service.
Chapter 1
The video opens with a question about individual preferences for eating Oreo cookies.
- The narrator asks viewers to comment on how they prefer to eat Oreos, suggesting various methods.
- Options include eating Oreos like a normal cookie, dunking in milk, twisting apart, or binge-eating.
Chapter 2
The host introduces the channel and hints at the episode's focus on Oreo's history.
- The host, MatPat, explains the channel's purpose to reveal surprising truths behind beloved brands.
- He mentions his intention to create a light-hearted video about Oreos before uncovering darker secrets.
Chapter 3
The video delves into the historical feud between Oreo and Hydrox cookies.
- Jacob and Joseph Loose's bakery partnership dissolves, leading to the formation of Nabisco and Loose-Wiles Biscuit Company.
- Loose-Wiles introduces Hydrox, the original sandwich cookie, which Nabisco later copies with Oreo.
- The video highlights Oreo's marketing success over Hydrox despite being a rip-off.
Chapter 4
Oreo's decision to become kosher is explored as a strategic move against Hydrox.
- While Hydrox had an early advantage with a kosher recipe, Oreo later adapted its recipe and sought kosher certification.
- Oreo's costly certification process appears to be a direct attack on Hydrox's niche market in the Jewish community.
Chapter 5
The video discusses accusations against Oreo's parent company for using unfair shelf placement to hinder Hydrox sales.
- Hydrox's return to the market leads to an $800 million complaint against Oreo's parent company for obstructive shelf tactics.
- The role of category captains and direct store distribution in influencing product placement is highlighted.
Chapter 6
The video suggests a comeback strategy for Hydrox based on current consumer trends.
- Hydrox could use its original recipe and non-GMO ingredients to market itself as a healthier alternative to Oreo.
- The success of tate's Bake Shop is mentioned as an example of how a small brand can challenge industry giants.
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