Adrián Saén introduces the video and the concept behind his book selection.

• Adrián Saén introduces himself and mentions his success in business and investment.
• Explains his approach to reading, preferring to apply knowledge from one book rather than reading many without implementation.
• Describes the books he will recommend as practical with step-by-step guidance.

Adrián discusses his reading habits and how he combines traditional and electronic books.

• Prefers a hands-on approach to learning by putting concepts into practice.
• Uses both traditional paper books and electronic formats like Kindle.
• Plans to start with beginner-level books and progress to those suited for advanced readers.

Adrián explains the Lean Startup methodology for innovation and market testing.

• Introduces 'The Lean Startup' by Eric Ries, which guides starting a business and quickly testing its viability using a Minimum Viable Product (MVP).
• Highlights the importance of adapting based on market feedback and listening to customers.
• Uses Key Performance Indicators (KPIs) to measure the success of a new venture.

Adrián shares his personal experience with entrepreneurship and the Lean Startup method.

• Adrián has been involved in entrepreneurship since age 12, starting various projects including social media communities and clothing brands.
• Consistently applied the Lean Startup method to his ventures, focusing on rapid testing and improvement.

Adrián recommends 'Expert Secrets' for building a successful personal brand.

• Suggests 'Expert Secrets' by Russell Brunson for personal branding and advises reading books specific to one's type of business.
• Emphasizes the need for practical steps, niche identification, creating irresistible products, and building a community.
• Shares his journey of starting a personal brand after reading the book.

Adrián discusses the influence of personal development on entrepreneurship through '12 Rules for Life'.

• While not a fan of personal development books, found '12 Rules for Life' by Jordan Peterson helpful.
• Discusses the concepts of responsibility, order in life and environment, self-care, and finding a purpose.

Adrián recommends 'The Intelligent Investor' for understanding investment strategies.

• Explores the value investing methodology, the difference between investing and speculation, and the importance of long-term investment.
• Discusses price versus value, asset analysis, diversification, investor mindset, and preserving capital.

Adrián shares insights from 'Team of Teams' on modern team management.

• Describes the shift from traditional hierarchical team structures to flexible and fast decision-making.
• Highlights the importance of communication, transparency, collaboration, empowerment, and distributive leadership in teams.

Adrián describes the lessons on power from 'The 48 Laws of Power'.

• Advises understanding enemies, controlling narratives, maintaining mystery, discretion, and mastering negotiation.

Adrián delves into financial history with 'The Ascent of Money'.

• Niall Ferguson's book provides a detailed history of money, banking, stock markets, and financial crises.
• Helps understand the financial, economic, cultural, and political systems.

Adrián concludes with personal reflections on the importance of reading and the right timing for different books.

• Reflects on the sentimental value of books and the impact of his family's emphasis on education.
• Discusses the context-dependent value of books and cautions against undue criticism of beginner-level literature.