Matt introduces his 30-day time management experiment, explaining the motivation behind it and his terrible planning and deadline management.

• Matt explains his decision to time every task for 30 days, including mundane activities.
• He admits to being terrible at time management and missing deadlines.
• The goal is to explore why planning often fails and how to hit deadlines more consistently.

Matt selects the Toggle app to track his time and demonstrates how to use it for timing tasks and reviewing how time is spent.

• Matt searches for and selects Toggle, a time management app, for the experiment.
• He describes how Toggle can track work and personal tasks and provide weekly reports.
• The app allows him to categorize tasks, start and stop timers, and view a breakdown of his time.

Matt shares how he organized tasks into categories, his initial observations, and how the tracking process changed his behavior.

• Matt creates categories for tasks instead of tracking each individually to avoid confusion.
• He notices an increased awareness of time usage and a change in behavior due to tracking.
• The process helps him save tracking time and provides a clearer view of his time expenditure.

Matt explains the planning fallacy, why it occurs, and how to counteract it using reference class forecasting.

• Matt describes the planning fallacy, a tendency to underestimate time, costs, and risks.
• He discusses reasons for the fallacy, like optimism and lack of information.
• Reference class forecasting is offered as a method to make more accurate predictions based on past projects.

Matt reviews one week of tracking, noting his low work hours and the impact of task switching on productivity.

• After a week, Matt is surprised by the low amount of work hours logged.
• He identifies frequent task switching as a productivity issue and opts to work in focused 30-minute blocks.
• By locking himself in his office for uninterrupted work, he begins to see improvements in focus and accountability.

Matt takes a moment to promote Squarespace, timing the sponsorship message as part of his experiment.

• Matt times a 45-second sponsorship segment for Squarespace within the video.
• He shares his positive experience with Squarespace and highlights its ease of use and features.
• The promotion includes a discount offer for viewers.

Matt shares the results from tracking his time for a month, reflecting on his work-life balance and priorities as a parent.

• Matt presents the data from a month of tracking, showing how his time is divided among various tasks.
• He realizes that working less has allowed him more time with his family and appreciates the work he put in earlier in life.
• The data helps Matt understand the average time it takes to make a YouTube video and plan projects better.

Matt concludes with takeaways from his experiment and offers tips for others who might want to track their time.

• Matt advises only tracking important tasks, as his extreme experiment was not practical for long-term use.
• He emphasizes protecting creative time by minimizing task switching to maintain productivity.
• Matt reminds viewers that quality work takes time, even if the work itself isn't difficult.