How Google Maps, Spotify, Shazam and More Work | WSJ Tech Behind
The Wall Street Journal
48 min, 3 sec
A detailed examination of the underlying mechanisms and advancements in different technological domains.
Summary
- Delves into the complexities behind Google Maps' functionality and data collection, highlighting its evolution and public concerns.
- Examines the technology and creative process behind Google's high-resolution mapping and street view imagery.
- Discusses the engineering behind LED wristbands used in concerts, detailing their functionality and the creative use of simple technology.
- Explores how Spotify utilizes AI for music recommendations, addressing challenges such as algorithmic bias and the 'cold start' problem for new artists.
- Unveils the technology enabling contactless payments, emphasizing the speed, security, and gradual adoption in the US market.
- Details the technology behind noise-canceling headphones and the future possibilities of selective noise cancellation.
- Gives insight into the technology and creative endeavors required for filming content for the immersive Sphere venue in Las Vegas.
- Explains how Shazam identifies music using audio fingerprinting and the evolution from a struggling startup to Apple's acquisition.
Chapter 1
An exploration of Google Maps' intricate data systems and the public's privacy concerns.
- Google Maps relies on sophisticated data from users, satellites, cars, and even camels, updating information about locations continuously.
- The platform's evolution from a desktop application to a mobile platform with over 1 billion monthly users is highlighted.
- Despite its widespread use, privacy experts criticize the amount of data collected by Google Maps.
Chapter 2
The technological advancements and efforts behind Google's mapping and street view capabilities.
- The process of creating detailed maps from satellite and aerial imagery is explained, including the use of photogrammetry.
- The development of street view imagery from various transportation modes and the technology used to keep maps up to date are discussed.
- Google's approach to integrating user-generated content and public data to enhance map accuracy is examined.
Chapter 3
An in-depth look at the LED wristbands technology used to enhance live event experiences.
- The functioning of RF and infrared LED wristbands used in concerts and events is detailed.
- The creative use of simple technology like infrared signals and the challenges of creating immersive audience experiences are explored.
- Comparisons are made with fan-purchased light sticks used in K-pop concerts, which connect via Bluetooth.
Chapter 4
An analysis of Spotify's reliance on AI algorithms for personalized music recommendations and the associated concerns.
- Spotify's recommendation system uses collaborative and content-based filtering to suggest music based on user behavior and song characteristics.
- The platform's large user data and the creation of music products like Discover Weekly are emphasized.
- Challenges such as algorithmic bias, cultural insensitivity, and the 'cold start' problem for new artists are addressed.
Chapter 5
The mechanisms of contactless payment technologies and the factors influencing their adoption in the US.
- The role of NFC and RFID in enabling quick and secure contactless payments is explained.
- The process of a contactless transaction, from card to payment server, is detailed, highlighting the speed and security benefits.
- Historical reluctance by US retailers to adopt contactless payments and the eventual increase in implementation are discussed.
Chapter 6
A comprehensive explanation of how noise-canceling headphones work and the future of selective noise cancellation.
- The underlying science of active noise cancellation, including its components and process, is described.
- The importance of algorithms that adapt to individual ear shapes and the testing required for various noise environments is discussed.
- Advancements like adaptive audio and the balance between noise cancellation and natural environmental awareness are considered.
Chapter 7
An exploration of the Sphere venue's cutting-edge screen and the specialized camera developed for its content.
- The Sphere's high-definition screen, the largest in the world, and its immersive effects are showcased.
- The Big Sky camera system's capabilities, including its wide-angle lens and large sensor, are explained.
- The creative and technical challenges of producing content for the Sphere's unique format are highlighted.
Chapter 8
The process of how Shazam identifies music using audio fingerprinting and the evolution of the technology.
- Shazam's method of creating audio fingerprints from spectrograms and matching them with a database is detailed.
- The initial challenges of building a music database and the transition to smartphone app success are recounted.
- The improvements made to Shazam since Apple's acquisition and its expanded music catalog capabilities are described.
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