How This Pen Changed The World
Primal Space
9 min, 17 sec
The video details the history, design, and impact of the BIC Cristal pen, highlighting its success and unchanged design since 1950.
Summary
- The BIC Cristal is the most successful product ever, with over 100 billion sold since 1950.
- Its design remains largely unchanged for 70 years, contributing to the pen's widespread adoption and impact on literacy rates.
- The pen's success is attributed to its simple, yet perfect design, which solved previous pen problems at an affordable price.
- The video includes a sponsored segment by AnyDesk, explaining its features and benefits.
- The story concludes with a Primal Space giveaway announcement.
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Laszlo Biro's invention of oil-based ink and its use in the ballpoint pen mechanism is detailed.
- Biro's oil-based ink and capillary action concept revolutionized the ballpoint pen design.
- His pen design was patented but was still too expensive for the mass market.
Chapter 5
Marcel Bich's role in refining and mass-producing the BIC pen is explained.
- Marcel Bich bought Biro's patents and used Swiss technology to mass-produce the BIC pen affordably.
- Bich's BIC pen was an immediate success due to its design and affordability.
Chapter 6
The BIC Cristal's design details and its global success that influenced literacy rates are showcased.
- The BIC Cristal's features such as the hexagonal barrel and transparent polystyrene body contributed to its success.
- Its affordability and simple design led to a dramatic increase in global literacy rates.