How to Speak
MIT OpenCourseWare
63 min, 43 sec
A comprehensive guide on the importance of effective communication, particularly in presentations, including detailed strategies and techniques for impactful speaking and presenting.
Summary
- The speaker emphasizes the significance of having strong communication skills for success in life, focusing on speaking and writing abilities.
- Knowledge, practice, and inherent talent are cited as the formula for high-quality communication, with knowledge and practice being most crucial.
- Real-life examples illustrate the importance of knowledge over talent using the analogy of skiing proficiency.
- The speaker promises to equip the audience with an 'armamentarium' of speaking techniques that could be pivotal for their careers.
- No distractions such as laptops or cell phones are allowed during the presentation to ensure full engagement and effective learning.
Chapter 1

The speaker draws a parallel between preparing soldiers for battle and students for life, emphasizing the necessity of communication skills for success.
- The speaker references the Uniform Code of Military Justice to make an analogy that just as soldiers should not go into battle without a weapon, students should not go into life without communication skills.
- Success in life is largely determined by one's ability to speak, write, and the quality of their ideas.
- The speaker assures their ability to teach successful communication based on a formula that values knowledge and practice over inherent talent.

Chapter 2

An anecdote about skiing and meeting Mary Lou Retton highlights the greater impact of knowledge and practice compared to talent alone.
- The speaker recounts an incident involving Olympic gymnast Mary Lou Retton learning to ski, illustrating that despite her athletic talent, the speaker was a better skier due to greater knowledge and practice.
- This realization underscores the importance of acquiring knowledge and practicing skills to excel, even beyond those with natural talent.
- The speaker's objective is to provide communication techniques that can significantly enhance one's opportunities in life.

Chapter 3

The speaker establishes rules for the presentation, requiring full attention and the prohibition of distractions like laptops and cell phones.
- The speaker insists that the audience close laptops and turn off cell phones to prevent distraction and ensure the language processor is fully engaged in the presentation.
- Distractions hinder not only the individual's learning experience but also those around them.
- The speaker relates a personal anecdote about the negative impact of seeing an open laptop during a presentation.

Chapter 4
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Starting a talk effectively involves making an empowerment promise to the audience about what they will gain by the end of the presentation.
- The speaker advises against starting with a joke since the audience needs time to adjust to the speaker's style and may not be ready for humor.
- Instead, the speaker recommends beginning with an empowerment promise, informing the audience about what they will learn and how it will benefit them.
- An example of an empowerment promise is shared, demonstrating how to intrigue and engage the audience right from the start.

Chapter 5

The speaker presents a set of heuristics or speaking techniques that are always considered when giving a talk.
- Cycling on the subject, or reiterating key points, ensures a higher chance that the audience will absorb the information, especially if some members are temporarily distracted.
- Building a fence around ideas helps differentiate them from others, providing clarity and preventing confusion.
- Verbal punctuation, such as enumerating points, helps the audience to follow along and re-engage if their attention has waned.
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Chapter 6
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Asking questions during a presentation can re-engage the audience and clarify complex concepts.
- By posing a question, the speaker can bring the audience's focus back to the presentation and encourage interaction.
- The question must be well-chosen, not too easy or too difficult, to encourage participation without causing embarrassment or silence.
- The speaker uses a bicycle wheel demonstration to show how a prop and the right question can effectively convey a complex idea.
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Chapter 7
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The ideal time and setting for a lecture are discussed, with emphasis on the importance of a well-lit space and the right size audience.
- The best time for a lecture is suggested to be 11 a.m. when most people are awake and attentive.
- The speaker stresses that the lecture space should be well-lit to prevent the audience from feeling drowsy.
- The room should be appropriately sized for the number of attendees to ensure the lecture feels well-attended and engaging.
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Chapter 8

A detailed explanation of the advantages of using blackboards, props, and slides in presentations.
- Blackboards offer a graphic quality, match the audience's processing speed, and provide a target for the speaker's hands.
- Props can be powerful tools to illustrate ideas, as shown through examples of a bicycle wheel and a pendulum demo.
- Slides are best used for exposing ideas rather than teaching, with tips on slide preparation and avoiding common mistakes such as too much text or distracting laser pointers.
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Chapter 9

The speaker offers practical advice on creating impactful slides that support rather than detract from the spoken presentation.
- Slides should be free of clutter, with minimal text and no distracting elements.
- A large font size is necessary for legibility and to avoid overly dense slides.
- The speaker criticizes common slide mistakes and demonstrates how to simplify slides for maximum impact.

Chapter 10
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The speaker discusses how to effectively conclude a presentation, including the final slide and the final words to leave a lasting impression.
- The last slide should not be a 'Thank You' slide, but rather one that highlights the speaker's contributions.
- Ending with a joke is acceptable, as long as it's not the very last thing said.
- The speaker provides examples of memorable conclusions from famous speeches and emphasizes the importance of not ending with 'Thank You'.
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