The speaker challenges the conventional question of finding better clients by proposing a new approach.

• Suggests that a more effective question is "How do better clients find you?" instead of "How do I find better clients?"
• Encourages the audience to consider their visibility to clients and to list the top ways they might be discovered.
• Mentions that being referred is a common but potentially limiting way to be found.

The speaker discusses methods to increase visibility and discoverability through online platforms.

• Stresses the importance of being easily found on search engines like Google and the role of keywords.
• Encourages the audience to test their discoverability by searching for the services they offer online.
• Advises the audience to write captions and create content that adds value to those seeking their services.

The speaker provides practical tips on using social media and content to enhance online presence.

• Advocates for active participation in social media and public speaking to increase visibility.
• Encourages people to take a hard look at themselves and question what's preventing them from creating content.
• Suggests using personal image collections as inspiration for creating valuable social media posts.

The speaker elaborates on strategies for content marketing and establishing a strong brand.

• Emphasizes the need to market without always being 'noisy' and to offer genuine value before making a sale.
• Suggests using Facebook, Twitter, and Instagram as diaries of ideas to share with the audience.
• Encourages consistency in social media posts to build a following and become known for a specific niche.

The speaker covers email marketing and how to interact effectively with potential clients.

• Discusses the importance of capturing email addresses and providing valuable content in exchange.
• Shares personal strategies for segmenting email lists for targeted communication.
• Emphasizes the need to genuinely care about social media interaction and community engagement.

The speaker highlights the impact of being transparent and authentic on social media.

• Advises on the benefits of sharing genuine experiences, including failures, to build trust with the audience.
• Discusses the importance of content sequencing on platforms like Instagram to tell a consistent story.
• Shares his personal approach to transparency and how it fosters a stronger connection with followers.

The speaker discusses how to sell strategic services to clients and build value-based relationships.

• Explains how to move clients from production-focused conversations to strategic ones.
• Advises on setting expectations about the value of strategic services and offering initial consultations for free.
• Suggests exploring alternative compensation models with clients based on their specific business and needs.