The introduction highlights Ibaraki's unexpected charm despite its low ranking in a regional attractiveness survey.

• Ibaraki Prefecture, surrounded by sea and mountains, has hidden gourmet destinations and mysterious spots.
• There's a surge in foreign tourists in less-charming areas, sparking curiosity.

Ibaraki's seafood markets and rich fishing grounds attract over 1.5 million visitors annually.

• The Hitachi Fish Market, bustling throughout the year, offers fresh seafood, including popular and reasonably priced oysters.
• Visitors, including Americans, are often surprised by the size and taste of the local seafood.

Ibaraki, known for its chestnuts, offers a unique dessert experience that draws long lines at a local station market.

• Kasama, famous for chestnuts, has a dessert shop with limited-edition chestnut-based sweets that are in high demand.
• The meticulous preparation of the Mont Blanc dessert showcases the prefecture's culinary finesse.

An abandoned quarry has become a breathtaking, uncharted lake, turning into a social media sensation and event venue.

• The Ishikiriyama Range features a stunning lake formed from the site of an old quarry, now a hot spot for photos and events.
• The Ishikiriyama Quarry, still operational, contributes white stone used in significant Japanese buildings.

With the decline in local stone craftsmanship, new initiatives aim to reignite interest through tours and community engagement.

• Efforts to promote the stone industry include tours of Japan's largest stone quarry and encouraging direct experiences with the craft.
• A café within the stone quarry serves as a unique attraction, leveraging the site's history and materials.

Despite a lack of understanding, Ibaraki ranks third in Japan for increased foreign tourist visits.

• Authorities are puzzled by the sudden increase in foreign visitors, as major tourist facilities report no significant rise in attendance.
• The unexpected uptick in tourism remains a mystery to local officials.

A British expatriate named Chris runs a popular family-style guesthouse, attracting repeat visitors with his authentic hospitality.

• Chris and his family provide a unique stay experience, inviting guests into their home for meals and cultural exchange.
• The guesthouse's success is attributed to its warm, family-like atmosphere and personalized guided tours.

Chris offers a variety of local activities for his guests, including cultural experiences and outdoor adventures.

• Visitors can explore local shrines and participate in activities like fishing, with the opportunity to cook and enjoy their catch.
• The experiences provided enhance guests' appreciation of Ibaraki's natural beauty and cultural richness.