Logitech’s Worst Nightmare
LowSpecGamer
15 min, 14 sec
The video details the story of how the touchpad was invented, the competitive struggles between companies like Synaptics and Logitech, and the eventual dominance of Synaptics in the touchpad market.
Summary
- Federico Faggin's involvement in the computer industry led to the creation of the touchpad.
- Synaptics, co-founded by Faggin, developed touchpad technology and faced initial competition from Logitech.
- A firmware bug in Logitech's touchpads led to Synaptics' opportunity to dominate the market.
- Synaptics' success in the touchpad market is partly attributed to their OTP memory solution, allowing for firmware updates after manufacturing.
Chapter 1
A laptop factory in Taiwan encounters a critical issue with touchpads from Logitech, threatening the product launch and costing millions.
- A laptop factory in Taiwan discovers that the touchpads from Logitech are not working.
- This problem could jeopardize the launch and result in significant financial losses for the company.
- Logitech scrambles to correct the faulty components, unaware of an underlying plan by a competitor.
Chapter 2
The 1980s saw a revolution in personal computing, with the introduction of graphical interfaces by Apple and Microsoft.
- The introduction of the Macintosh by Apple popularized the graphical interface.
- Microsoft released Windows for the IBM PC ecosystem, marking a new era of computing.
- The industry was moving towards the dream of portable computers.
Chapter 3
After a sabbatical, Federico Faggin feels motivated to re-enter the tech industry, leading to his involvement with Logitech and Synaptics.
- Federico Faggin, after a period of burnout, returns from vacation with a desire to re-enter the tech fight.
- Faggin's past contributions to the industry included leading teams that developed groundbreaking microprocessors.
- He joins the board of Logitech and later co-founds Synaptics.
Chapter 4
As the need for portable computer input devices grows, Synaptics develops the touchpad technology, offering a superior alternative to trackballs.
- The growing demand for portable computers leads to the development of the trackball, but it was bulky and required maintenance.
- Faggin's company, Synaptics, develops the touchpad, a flat device that emulates a mouse with a finger.
- Synaptics' touchpad technology is presented to Logitech, resulting in a partnership.
Chapter 5
Synaptics offers its touchpad technology to Logitech, but after disagreements, Faggin leaves Logitech's board and Synaptics becomes a competitor.
- Synaptics invents the touchpad and proposes a deal with Logitech.
- Negotiations fail as Logitech attempts to renegotiate for a less attractive deal.
- Faggin decides to leave Logitech's board and focus on Synaptics' own touchpad technology.
Chapter 6
Apple releases the PowerBook with a touchpad, sparking a rush for cheaper alternatives among Windows laptop makers, intensifying the competition.
- Apple's PowerBook 500 series becomes the first laptop with a touchpad, surprising Synaptics.
- Synaptics discovers that the touchpad in the PowerBook was developed by a company called Cirque.
- This triggers a demand for more affordable touchpads in the Windows laptop market.
Chapter 7
Logitech's eagerness to produce a cheap touchpad leads to a critical error that Synaptics capitalizes on.
- Logitech develops a single-chip touchpad solution that cannot be updated after manufacturing.
- Synaptics, on the other hand, uses OTP memory, allowing for post-production firmware updates.
- The inability to update firmware becomes a significant disadvantage for Logitech.
Chapter 8
A firmware bug in Logitech's touchpads opens a window of opportunity for Synaptics to dominate the market.
- A Taiwanese computer manufacturer discovers a bug in Logitech's touchpad firmware, causing production delays.
- Synaptics offers a rapid solution with their OTP memory technology, gaining favor with OEMs.
- OEMs quickly switch to Synaptics to avoid potential losses from firmware issues.
Chapter 9
Synaptics' cost-effective and reliable technology wins over the market, leading to an 80% market share.
- Synaptics' ability to produce its own chips and microcontrollers with OTP memory gives it a competitive edge.
- The company's cost-efficient technology and the team's proficiency allow it to thrive against Logitech.
- Synaptics eventually captures an 80% share of the global touchpad market.
Chapter 10
Federico Faggin's leadership leaves a lasting impact on Synaptics and the tech industry as a whole.
- Faggin's role in the development of the touchpad secures his place as a key figure in the tech industry.
- He serves as CEO and then chairman of Synaptics until his retirement in 2007.
- Synaptics' other ventures, including touch screen technology, continue to influence modern devices.