My worst business idea yet.
jschlattLIVE
29 min, 51 sec
A detailed chronicle of an entrepreneur's attempt to pitch and market a controversial product called Funny Sticks.
Summary
- The entrepreneur introduces Funny Sticks, an edgy new product aimed at teens, and plans to use influencers for promotion.
- Initial reactions to the product pitch are met with skepticism but are eventually accepted after negotiating business shares.
- The team drives around, picking up a potential business partner and discussing marketing strategies.
- Attempts to market Funny Sticks to various animals at an animal sanctuary are humorously unsuccessful.
- The video ends with the realization that despite the failure to secure investors, the journey itself held value.
Chapter 1
The entrepreneur introduces Funny Sticks, a controversial product targeting teens, to a potential investor.
- Music plays as the video opens, setting the tone for the upcoming presentation.
- The entrepreneur enthusiastically introduces Funny Sticks, a product from Schlatt and Co.
- He pitches the idea of marketing cigarettes to teens using influencers on YouTube and streaming platforms.
- There is a moment of humor as the investor questions the ethics of the product but seems willing to consider it with proof of concept and investors.
Chapter 2
The entrepreneur meets with Swagger Souls, a potential partner, to discuss the business opportunity.
- Swagger Souls is met by chance while hitchhiking, and the two engage in a conversation about Twin Creek's Ice House and Texas.
- Swagger is pitched the idea of the Funny Sticks, which are essentially branded cigarettes.
- After a humorous tagline is suggested, they negotiate Swagger's share in the business, settling around 15%.
Chapter 3
The team discusses product development, branding, and marketing strategy for Funny Sticks.
- They plan to market Funny Sticks as a cool product, intending to make cigarettes appealing again to youth.
- Influencers will be used to subtly introduce the audience to nicotine, making it a trend.
- The prototype of Funny Sticks is shown, with emphasis on its packaging and the 'funny' branding.
Chapter 4
The team attempts to secure endorsements for Funny Sticks from well-known personalities.
- The entrepreneur and Swagger Souls drive to meet with Demolition Ranch and Donut Operator for endorsements.
- They discuss strategies to incorporate Funny Sticks into content for influencers with young audiences.
- The endorsement attempt is framed humorously, with the influencers asked to integrate the product into their funniest moments.
Chapter 5
The team visits an animal sanctuary to humorously pitch Funny Sticks to the animals, leading to no actual business progression.
- The sanctuary visit includes interactions with various animals, where the team comically tries to involve them in the business.
- The entrepreneur realizes the difficulty of pitching Funny Sticks in an environment concerned with animal welfare.
- Despite the humorous tone, it's clear that the visit does not contribute to the product's success.
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