North Korean influencers like Song A use social media to share stories about their lives, often in an over-the-top positive manner.

• Song A tells stories with an over-the-top British accent, showcasing everyday activities like hiking and cooking.
• The peculiar aspect is her origin from North Korea, a country known for its strict control over information.

An increasing number of social media channels offer a glimpse into North Korea, raising questions about their authenticity.

• These channels claim to show the 'real' North Korea, featuring beautiful beaches, full refrigerators, and a vibrant capital city.
• The content often goes viral, especially on TikTok, suggesting a different side to the mysterious country.

Experts and evidence suggest that the social media accounts showing a positive image of North Korea are state-controlled propaganda.

• Experts like Dr. Rudiger Frank assert that ordinary North Koreans do not have the internet access required to post such content.
• The highly positive and curated nature of these videos is suspect, leading to the conclusion that they are part of a propaganda effort.

The video includes a promotional segment for Brilliant, an interactive platform for learning scientific thinking and other subjects.

• Brilliant offers courses that focus on problem solving rather than rote memorization.
• Users can gain confidence over time through guided deep dives and brain teasers.

Song A's YouTube channel provides a supposedly authentic look at life in North Korea, but her background raises doubts.

• Her channel claims to showcase life in North Korea, but her family's elite status and ties to the ruling Kim family are not disclosed.
• The content appears staged and inauthentic, with Song A speaking fluent British English, which she allegedly learned from her mother.

IMMED Company, run by the North Korean state, and other channels are part of the broader North Korean propaganda narrative on social media.

• The state-run IMMED Company has been publishing content since 2017, and Song A is believed to be part of these productions.
• Other channels, now deleted, such as Echo of Truth and DPRK Daily, were also part of this propaganda effort.

Some influencers claim to be independent content creators showing the positive aspects of North Korea, but their authenticity is questionable.

• Influencers like Zoë Discovers claim to produce content independently, without state sponsorship.
• Despite these claims, the possibility of North Korea tolerating such content due to its positive portrayal remains.

North Korea uses propaganda to portray itself favorably and to further its political goals, both domestically and internationally.

• Propaganda is used to legitimize the rule of Kim Jong-un and to project an image of strength and prosperity to the outside world.
• The regime targets different demographics, including South Koreans, with the aim of promoting a united Korea under North Korean ideals.

South Korea and companies like YouTube take action against North Korean propaganda by blocking and deleting channels.

• South Korea has blocked Song A's YouTube channel to protect its citizens from the propaganda.
• YouTube has deleted channels that violate its guidelines, but North Korea is likely to continue its social media campaigns.

The isolated nature of North Korea fuels worldwide curiosity, which is exploited by social media to propagate misleading information.

• Social media videos blend in well due to their homemade aesthetic, especially on TikTok.
• The curiosity about North Korea's everyday life is strategically perverted to spread propaganda.