Podcasting on YouTube — What Creators Need to Know!
Creator Insider
6 min, 48 sec
An interview with Johanna, YouTube's Chief Product Officer, discussing the unique aspects of podcasts on YouTube, the platform's approach to podcast content, and its future in podcasting.
Summary
- Renee, the YouTube liaison, interviews Johanna about the evolution of podcasts and their place on YouTube.
- Johanna highlights a creative podcast format that combines true crime storytelling with makeup tutorials, showcasing YouTube's visual advantage.
- Discusses YouTube's dual approach to podcasts: traditional audio content on YouTube Music and visually enriching content on both YouTube Music and main YouTube.
- Johanna shares her personal podcast preferences and listening habits on various devices.
- The conversation covers YouTube's powerful discovery system for podcasts and the potential to use AI for enhancing the viewing experience of audio-only content.
Chapter 1
Renee introduces the topic and begins discussing podcasts on YouTube with Johanna.
- Renee introduces herself and Johanna, who is YouTube's Chief Product Officer.
- They begin the conversation about the evolution of podcasts and their current form on YouTube.
Chapter 2
Johanna shares an example of a unique podcast format that leverages YouTube's visual platform.
- Johanna describes 'Murder Mystery and Makeup', a podcast that combines true crime narration with makeup tutorials.
- This podcast exemplifies how visual elements can enhance the podcast experience on YouTube.
Chapter 3
Johanna explains YouTube's two-pronged strategy for podcast content.
- YouTube Music is developed to support traditional podcast experiences with features like series play and content discovery.
- YouTube also offers an 'eyes optional' experience where content is great to listen to and watch, available on both YouTube Music and YouTube main.
Chapter 4
Renee and Johanna discuss their favorite podcasts and listening habits.
- Johanna listens to a mix of traditional and 'eyes optional' podcasts, often while driving or cooking.
- Renee mentions tech shows like The Vergecast and Waveform, and appreciates the panelist dynamics in other podcasts.
Chapter 5
Discussing the integration of Google Podcasts into YouTube Music.
- Google Podcasts migrated to YouTube Music, centralizing the podcast listening experience.
- YouTube Music has been enhanced with traditional podcast features to become a one-stop-shop for users.
Chapter 6
Addressing a creator question about RSS support and discussing content discovery on YouTube.
- Johanna responds to a creator question regarding the potential for RSS out support, which is not on the roadmap, but notes RSS in support is available.
- YouTube's powerful discovery system is highlighted as a significant advantage for podcast visibility and audience reach.
Chapter 7
Exploring how YouTube's discovery algorithms benefit podcast exposure and growth.
- YouTube's recommendation system helps in discovering related podcast episodes, enhancing content exposure.
- The algorithm can highlight themes and creators, creating connections between different podcasts.
Chapter 8
Considering the use of AI to improve the experience of listening to audio-only back catalog content on YouTube.
- Renee asks about the potential for AI to create visualizations for audio-only back catalog content.
- Johanna acknowledges the idea, emphasizing the value of back catalog content for both viewers and creators.