The client asks the designer about their hourly rate and where their money is going.

• The client expresses interest in understanding the designer's hourly rate.
• The client wants to know the justification behind the $18,000 cost for the logo.

The discussion shifts to the implications of working more or fewer hours than expected.

• The designer asks if they should charge less for fewer hours and more for additional hours.
• The client agrees to both conditions, seemingly valuing the time taken over the end cost.

The designer questions the logic of the client valuing longer work duration for the logo.

• The designer points out the absurdity of paying more if the logo took an extended time to create.
• The client admits they would question why it took so long and considers the worth of the designer's effort.

The client reveals they value time over money, influencing their decision-making.

• The designer emphasizes their speed and skill, suggesting they're penalized for efficiency.
• The client, as a business person, agrees that time is valuable and hints at preferring a faster delivery.

A conversation on how hourly billing can be illogical when considering the value of fast and skilled work.

• The designer criticizes the inconsistency of clients wanting a cap on hours but not wanting to pay for efficiency.
• The client and designer discuss the value of a logo that can be delivered quickly and its impact on business.

The designer compares hiring interns to their professional services and the impact on the client's business.

• The designer suggests hiring interns as a cheaper but less efficient alternative.
• The focus shifts to the importance of the client concentrating on their business rather than logo revisions.

The designer concludes by stressing the long-term value and pride in a professionally designed logo.

• The designer promises a logo that won't require changes and will clearly communicate the business's purpose.
• The cost of the logo is justified by its quality and the time it will save the client.

The designer finalizes the conversation by reinforcing the current and future value of their work.

• The designer emphasizes the worth of their expertise and the price increase in the future.
• The conversation ends with a firm statement on the current value of the designer's service.