Secrets You Can Learn From Your Customers
Y Combinator
14 min, 50 sec
Michael Seibel and Dalton Caldwell discuss the key to learning from early stage customers: genuinely caring about them and understanding their problems.
Summary
- Founders often start with overconfidence but must switch to a learning mindset after committing to their venture.
- Caring about customers enables founders to deeply understand their problems and solutions, as exemplified by Airbnb and Brex.
- Direct interaction with customers, even at a financial loss, can yield invaluable insights and build trust.
- Brex's pivot from VR to financial services illustrates the advantage of understanding and solving real customer problems.
- Twitch's evolution showcases the shift from a troubled user relationship to a successful model by caring about streamers.
Chapter 1
![Michael Seibel and Dalton Caldwell introduce the topic of learning from early-stage customers.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4NzcsInB1ciI6ImJsb2JfaWQifX0=--b13c403839163e368ccf518200c14f33a128922e/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_19.jpg)
Michael Seibel and Dalton Caldwell introduce the topic of learning from early-stage customers.
- The speakers introduce themselves and set the stage for discussing the importance of understanding customers.
- They emphasize the common overconfidence many founders have at the start of their ventures.
![Michael Seibel and Dalton Caldwell introduce the topic of learning from early-stage customers.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4NzcsInB1ciI6ImJsb2JfaWQifX0=--b13c403839163e368ccf518200c14f33a128922e/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_19.jpg)
Chapter 2
![Discussion on the initial overconfidence of founders and the necessity to learn from customers.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4NzksInB1ciI6ImJsb2JfaWQifX0=--61a103744d1ae02a5d087f9c0933e9c56e5300bf/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_54.jpg)
Discussion on the initial overconfidence of founders and the necessity to learn from customers.
- Founders often believe they have a complete understanding of their problem, customer, and solution from day one.
- The speakers highlight the need to transition from overconfidence to a realization of what they don't know.
![Discussion on the initial overconfidence of founders and the necessity to learn from customers.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4NzksInB1ciI6ImJsb2JfaWQifX0=--61a103744d1ae02a5d087f9c0933e9c56e5300bf/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_54.jpg)
Chapter 3
![Insights on how customer interaction accelerates learning about the problem and its solution.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4ODEsInB1ciI6ImJsb2JfaWQifX0=--2eea009ee9d6e52659be55afbebb3f3a0571b99c/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_87.jpg)
Insights on how customer interaction accelerates learning about the problem and its solution.
- Caring about customers and spending time with them can rapidly educate founders about their problems and solutions.
- The speakers prepare to provide examples of successful customer interactions.
![Insights on how customer interaction accelerates learning about the problem and its solution.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4ODEsInB1ciI6ImJsb2JfaWQifX0=--2eea009ee9d6e52659be55afbebb3f3a0571b99c/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_87.jpg)
Chapter 4
![Airbnb's example demonstrates how caring for users can lead to unexpected, valuable insights.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4ODMsInB1ciI6ImJsb2JfaWQifX0=--460fcc181c8d74da6d58fa7ca4e8b5f628d65646/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_178.jpg)
Airbnb's example demonstrates how caring for users can lead to unexpected, valuable insights.
- Airbnb's founders personally helped hosts improve their listings with better photos, even at a financial loss to themselves.
- The story of a host offering his notes on being a host for 10 years to Airbnb's founder exemplifies the goldmine of insights gained from caring.
![Airbnb's example demonstrates how caring for users can lead to unexpected, valuable insights.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4ODMsInB1ciI6ImJsb2JfaWQifX0=--460fcc181c8d74da6d58fa7ca4e8b5f628d65646/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_178.jpg)
Chapter 5
![Brex's pivot from VR to financial services showcases the value of understanding and solving real customer problems.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4ODUsInB1ciI6ImJsb2JfaWQifX0=--016bf1a4f1e5df0843364bb5950e4e241e68d670/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_337.jpg)
Brex's pivot from VR to financial services showcases the value of understanding and solving real customer problems.
- Brex founders shifted from a generic VR headset idea to solving financial service problems for fellow startup founders.
- They interacted directly with peers to understand their financial challenges, leading to the successful launch of the Brex card.
![Brex's pivot from VR to financial services showcases the value of understanding and solving real customer problems.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4ODUsInB1ciI6ImJsb2JfaWQifX0=--016bf1a4f1e5df0843364bb5950e4e241e68d670/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_337.jpg)
Chapter 6
![Twitch's evolution from troubled user relationships to success by caring about streamers and their needs.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4ODcsInB1ciI6ImJsb2JfaWQifX0=--88363f1c22cb12cfd007f922ff668144413ee674/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_654.jpg)
Twitch's evolution from troubled user relationships to success by caring about streamers and their needs.
- Initially, Justin.tv (later Twitch) had a complicated relationship with users due to rights issues and user behavior.
- The company's transformation began when the founders started engaging directly with streamers, understanding and fulfilling their needs.
![Twitch's evolution from troubled user relationships to success by caring about streamers and their needs.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjA4ODcsInB1ciI6ImJsb2JfaWQifX0=--88363f1c22cb12cfd007f922ff668144413ee674/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/3618_654.jpg)
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