The Best Way To Launch Your Startup | Startup School
Y Combinator
21 min, 8 sec
An in-depth look at how startups should approach launching, with advice from a Y Combinator expert.
Summary
- The speaker, head of Outreach at Y Combinator, shares insights on launching startups, emphasizing the importance of continuous launches.
- Founders often overthink their first launch, fearing failure, but the speaker encourages them to launch early and iterate based on feedback.
- A strong one-line company description is crucial for clear communication and growth through word-of-mouth.
- Various types of launches are discussed including silent launches, friends and family, strangers, online communities, pre-orders, and waitlists.
Chapter 1
![Introduction of the speaker and the core philosophy on startup launching.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjMsInB1ciI6ImJsb2JfaWQifX0=--c463ccf0b6dec143df93379b38d21e82f955aad7/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_20.jpg)
Introduction of the speaker and the core philosophy on startup launching.
- The speaker has been with Y Combinator for nine years and has seen over 3,500 companies launch.
- The team assists companies with their first launches and aims to change the typical perception of launching.
![Introduction of the speaker and the core philosophy on startup launching.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjMsInB1ciI6ImJsb2JfaWQifX0=--c463ccf0b6dec143df93379b38d21e82f955aad7/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_20.jpg)
Chapter 2
![Addressing common misconceptions about launching and the importance of an iterative approach.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjQsInB1ciI6ImJsb2JfaWQifX0=--137023271b865a23499cdab98d472a9cf12bd957/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_48.jpg)
Addressing common misconceptions about launching and the importance of an iterative approach.
- Many founders believe they only have one chance to launch and that perfection is required.
- Launching should be seen as a continuous process, with the speaker advocating for an 'always be shipping' mindset.
![Addressing common misconceptions about launching and the importance of an iterative approach.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjQsInB1ciI6ImJsb2JfaWQifX0=--137023271b865a23499cdab98d472a9cf12bd957/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_48.jpg)
Chapter 3
![Exploring the optimal timing for launching and the role of founders' convictions.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjUsInB1ciI6ImJsb2JfaWQifX0=--f2e8a914d341805348cc9e73c5d1fd8a9cb7e74a/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_97.jpg)
Exploring the optimal timing for launching and the role of founders' convictions.
- Founders should launch as soon as possible, even if the product is in its early state.
- Conviction is essential, but real-world feedback is critical to validate if a problem is worth solving.
![Exploring the optimal timing for launching and the role of founders' convictions.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjUsInB1ciI6ImJsb2JfaWQifX0=--f2e8a914d341805348cc9e73c5d1fd8a9cb7e74a/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_97.jpg)
Chapter 4
![Outlining potential failures and the importance of persistence after launching.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjYsInB1ciI6ImJsb2JfaWQifX0=--ad0e2ca1d0f2e4a2d5f07f4c08980e395624645a/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_158.jpg)
Outlining potential failures and the importance of persistence after launching.
- Worst-case scenarios can include negative perceptions or indifference, but these are not reasons to give up.
- Persistence and iteration are key, as demonstrated by Airbnb's multiple launches before gaining traction.
![Outlining potential failures and the importance of persistence after launching.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjYsInB1ciI6ImJsb2JfaWQifX0=--ad0e2ca1d0f2e4a2d5f07f4c08980e395624645a/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_158.jpg)
Chapter 5
![Importance of a clear, one-sentence pitch and how to construct one effectively.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjcsInB1ciI6ImJsb2JfaWQifX0=--a490f600796c772d2668a8ca6f63fc9e01b58342/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_234.jpg)
Importance of a clear, one-sentence pitch and how to construct one effectively.
- A clear vision is crucial for growth, and the ability to succinctly describe your company is a vital skill for founders.
- Descriptions should be straightforward without marketing jargon and should not be long-winded.
![Importance of a clear, one-sentence pitch and how to construct one effectively.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjcsInB1ciI6ImJsb2JfaWQifX0=--a490f600796c772d2668a8ca6f63fc9e01b58342/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_234.jpg)
Chapter 6
![An overview of various launch strategies for startups at different stages.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjgsInB1ciI6ImJsb2JfaWQifX0=--35ddcf4e6e05b9f8f0ac65fca37d715093029968/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_998.jpg)
An overview of various launch strategies for startups at different stages.
- Silent launches, friends and family, strangers, online communities, pre-orders, and waitlists are all viable launch types.
- Each launch type offers unique benefits and opportunities for gathering feedback and refining the product.
![An overview of various launch strategies for startups at different stages.](https://www.videogist.co/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMyMjgsInB1ciI6ImJsb2JfaWQifX0=--35ddcf4e6e05b9f8f0ac65fca37d715093029968/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fbGltaXQiOls3MjAsbnVsbF19LCJwdXIiOiJ2YXJpYXRpb24ifX0=--c9426325207613fdd890ee7713353fad711030c7/1428_998.jpg)
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