First impressions of the CMF smartwatch focus on its design, pricing, and basic feature set.

• The CMF smartwatch is notable for its $69 price point and basic functions like time, notifications, and health tracking.
• The design includes a square shape, a 1.96-inch display, metallic gray color, and an orange silicone band that feels similar to other smartwatch bands.
• Materials are described as aluminum alloy on the website, but the feel suggests a more plastic-like construction.

Evaluating the build quality, uneven bezels, charging method, and resistance to elements.

• The smartwatch has thick and uneven bezels, a single shallow button, a tinny speaker, and lacks a rotating dial.
• It charges with a USB A to dual pin cable instead of a fancy charging puck, which magnetizes to the back of the watch.
• Despite cost-cutting measures, the watch is IP68 water and dust resistant, a feature previously omitted from similar products due to cost.

A detailed look at the user interface, watch apps, and how they integrate with a smartphone.

• The UI is intuitive and comes with various apps, including exercise tracking, blood oxygen measurement, and phone calls.
• It can control music playback, act as a camera remote, and integrate with Google Assistant via the watch's mics and speakers.
• A Find My Phone app is included, which works when the CMF app is open on the phone, and it plays a ringing sound to locate the phone.

Discussion of the watch's sleep tracking capabilities and an interlude about the Eight Sleep smart mattress cover.

• The smartwatch's sleep tracking is mentioned, but the focus shifts to the Eight Sleep Pod Mattress Cover, which monitors sleep and adjusts bed temperature.
• Eight Sleep's app provides detailed sleep reports, and a special offer for viewers is mentioned.
• The integration of Eight Sleep is presented as an alternative to wearing a wearable device for sleep tracking.

Insights into the watch's battery life and the nightly charging routine.

• The watch's simple magnetic pin charger and its impressive battery life due to the device's simplicity are highlighted.
• The watch can last for up to 13 days of regular use, with three days of use confirmed without issue.
• The battery life exceeds that of an Apple Watch due to the CMF watch's less demanding power needs.

Analyzing the CMF smartwatch's market position and comparing it to similar products.

• The CMF smartwatch is recognized as a premium product within its market segment of basic smartwatches, which generally range from $20 to $50.
• CMF's strategy is to offer a slightly better packaged product with a better design at a slightly higher price point.
• The CMF brand, a sub-brand of Nothing, is known for its design-focused products that are priced higher than their spec equivalents.