When to Launch Your Startup and When to Wait

Y Combinator

Y Combinator

13 min, 41 sec

YC partners discuss common hesitations founders face in launching early and moving quickly, debunking myths and offering advice.

Summary

  • Founders often have unrealistic expectations of a product launch being a grand event.
  • YC partners repeatedly find themselves advising startups to launch early and iterate quickly.
  • Founders may feel their product isn't ready, fearing negative feedback or competition.
  • Some founders believe they are exceptions to the advice due to the success of companies like Dropbox and Stripe, which didn't launch immediately.
  • YC partners suggest looking at successful companies' early days and embracing rapid iteration instead of waiting for perfection.

Chapter 1

Founders' Imagined Launch vs. Reality

0:00 - 25 sec

Founders often imagine their product launch as a major event akin to the Oscars, expecting immediate fame and validation.

Founders often imagine their product launch as a major event akin to the Oscars, expecting immediate fame and validation.

  • The expectation is that the product launch will be a glamorous event with high public attention.
  • Founders worry about presenting a perfect image, similar to dressing up for a high-profile ceremony.
  • Reality often contrasts sharply with these visions, as most launches go unnoticed.

Chapter 2

Introduction to YC Partner Lounge

0:29 - 27 sec

YC partners introduce themselves and the purpose of the Partner Lounge, highlighting their role in advising startups.

YC partners introduce themselves and the purpose of the Partner Lounge, highlighting their role in advising startups.

  • Michael, Harj, and Brad are YC partners who offer advice to startup founders.
  • In the pre-COVID era, they would gather at the YC office to discuss common issues faced by startups.
  • The discussion has now moved to an online format to continue providing insights.

Chapter 3

Challenges of Launching Early and Moving Fast

0:57 - 28 sec

Startups struggle to launch early and move fast, despite knowing that it is essential advice from YC.

Startups struggle to launch early and move fast, despite knowing that it is essential advice from YC.

  • Founders are aware of the importance of launching quickly but often fail to apply it.
  • Understanding what 'moving fast' means is crucial; big company fast is different from startup fast.
  • Founders need to be a little uncomfortable with the imperfections of their early product versions.

Chapter 4

Understanding the Pace of Startups

1:25 - 35 sec

YC partners discuss the different speeds at which startups move, emphasizing the exceptional pace of top companies.

YC partners discuss the different speeds at which startups move, emphasizing the exceptional pace of top companies.

  • The pace at which startups move varies widely, and new YC partners are often surprised by the speed of top companies.
  • Founders with only big company experience may not grasp the urgency required in startups.
  • Startups must embrace a fast pace, even if it means launching with a less polished product.

Chapter 5

Instacart's Early Launch Example

1:59 - 1 min, 17 sec

Instacart's early days are cited as an example of launching with a minimal viable product and iterating quickly.

Instacart's early days are cited as an example of launching with a minimal viable product and iterating quickly.

  • Instacart's YC interview included a demo with beer delivery, which was manually fulfilled without a real backend system.
  • The founders used simple methods to fulfill orders, emphasizing speed over complex systems.
  • The initial product was not sophisticated, but the user interface gave it the appearance of a more developed service.

Chapter 6

Founders' Fears and Aspirations for Launch

3:16 - 1 min, 33 sec

Founders often harbor fears about public reception and competition, which can delay the launch.

Founders often harbor fears about public reception and competition, which can delay the launch.

  • Founders fear negative feedback and that their product will not meet expectations.
  • They are concerned about competitors and investors seeing an unfinished product.
  • The fear of a poor reception can cause founders to delay launching and seek perfection.

Chapter 7

The Fallacy of 'The Launch'

4:49 - 50 sec

The concept of a singular 'launch' is debunked, with an emphasis on the reality of multiple launches and iterations.

The concept of a singular 'launch' is debunked, with an emphasis on the reality of multiple launches and iterations.

  • Founders mistakenly view 'the launch' as a one-time event with outsized significance.
  • The reality is that products often require multiple launches before gaining traction.
  • A successful launch is about introducing the product to the world and improving it based on feedback.

Chapter 8

Misconceptions and Examples of Delayed Launches

5:39 - 2 min, 47 sec

Founders cite successful companies like Dropbox as reasons to delay launching, but YC partners explain why these are exceptions.

Founders cite successful companies like Dropbox as reasons to delay launching, but YC partners explain why these are exceptions.

  • Some founders believe they should wait for a perfect launch, citing successful companies that had delayed launches.
  • YC partners argue that these companies are exceptions and had reasons for their strategies.
  • Founders should look into the full stories of these companies before using them as justifications for delay.

Chapter 9

Rippling's Exceptional Case and General Advice

8:26 - 1 min, 54 sec

Rippling's launch strategy as an exception is analyzed, and general advice to launch and iterate quickly is reinforced.

Rippling's launch strategy as an exception is analyzed, and general advice to launch and iterate quickly is reinforced.

  • Rippling's founder had deep domain expertise, allowing for a longer initial development period before launch.
  • This case is rare, and most founders should not wait as long to launch their product.
  • Founders are encouraged to learn from early versions of successful products and to avoid waiting for perfection.

Chapter 10

Magic's Example and the Importance of Launching

10:20 - 1 min, 11 sec

Magic's rapid launch is highlighted as an ideal approach, and founders are urged to avoid delaying their own launches.

Magic's rapid launch is highlighted as an ideal approach, and founders are urged to avoid delaying their own launches.

  • Magic launched with a simple website and a text-based service, emphasizing speed over a complete backend.
  • This approach allowed them to learn and iterate based on live customer interactions.
  • Founders are encouraged to launch quickly and adapt, rather than waiting for a perfect product.

Chapter 11

Closing Thoughts and Encouragement

11:32 - 2 min, 8 sec

YC partners close the discussion by encouraging founders to launch quickly unless they have exceptional reasons to delay.

YC partners close the discussion by encouraging founders to launch quickly unless they have exceptional reasons to delay.

  • Founders with previous billion-dollar successes may have reasons to delay launching.
  • Most founders should heed the advice to launch early and iterate based on feedback.
  • Each day founders delay launching or move slowly is a choice; they are encouraged to choose differently and take action.

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