Why Apple Products Come With Stickers
Apple Explained
3 min, 18 sec
The video explains why Apple includes stickers with its products, highlighting the company's history, marketing strategies, and the implications for brand identity and advertising.
Summary
- Apple stickers serve as a tool for customers to show brand loyalty and for Apple to strengthen their fan base.
- Historically, displaying Apple stickers was a way to support the underdog against competitors like IBM.
- Apple's marketing, such as the 'Get A Mac' campaign, positioned their products as cool, influencing users to display stickers as a badge of honor.
- Stickers act as a form of free advertising for Apple, providing social proof and leveraging word-of-mouth marketing.
- For many fans, keeping Apple stickers is a way to show their love for the products and the brand.
Chapter 1
The video opens with an acknowledgment of the inclusion of Apple stickers in the company's products and poses the question of why that is.
- Apple products, such as the iPhone, MacBook, and iMac, come with Apple stickers.
- The inclusion of these stickers has sparked curiosity about their purpose.
Chapter 2
The video discusses Apple's exceptionally loyal fan base and the company's efforts to nurture this loyalty.
- Apple has a historically loyal fan base, evident since the 1984 release of the original Macintosh.
- Fans supported the brand even during financial struggles in the 90s, actively promoting products in stores.
- This level of devotion is unique compared to other tech companies like Microsoft or Google.
Chapter 3
The video explains the role of Apple stickers in marketing and reinforcing brand loyalty.
- Apple stickers were introduced as a way to strengthen the company's competitive advantage by fostering brand loyalty.
- They allow users to showcase their favorite brand, akin to wearing merchandise of a beloved band.
Chapter 4
The narrative shifts to Apple's past as an underdog and how it used marketing to shape customer identity.
- Historically, Apple was seen as the underdog fighting against IBM's market monopoly, and stickers showed support for this.
- As Apple's products gained popularity, marketing strategies like the 'Get A Mac' campaign promoted Apple as the cool choice.
- Stickers became a symbol of coolness and identity, aligning users with the 'cool' Apple club.
Chapter 5
The video highlights the importance of word-of-mouth advertising and social proof for Apple's success.
- Word-of-mouth marketing has been crucial for Apple, with the Apple I's success among hobbyists and the hype for subsequent products.
- Organic advertising is valued highly by Apple, and seeing people display Apple stickers acts as social proof of product quality.
Chapter 6
The video concludes by reiterating the significance of Apple stickers for both advertising and personal sentiment.
- Using Apple stickers results in free advertising for the company.
- Many Apple fans keep the stickers as a reminder of their affection for the products.